The Advanced Technology Laboratory celebrates its 20th anniversary with a brand new laboratory equipped with cutting edge technology. We now have the capacity to execute eye tracking studies allowing us to capture just where users gaze while looking at a computer monitor.
The Laboratory also features apparatus capable of measuring users' cognitive effort by employing latency to respond to computer-based tasks as well as their verbal self report. The latency measure enables us to measure subjects' mental effort while they complete tasks, such as answering questions on a computer generated survey. This capacity has been enhanced enabling us to capture real time latency scores for online surveys literally any where on the globe.
The Advanced Media Technology Lab has set out to examine this new and ever evolving medium building on the study of mass media effects by embracing insights offered in the field of human computer interface research, computer science, information science, and cognitive psychology.
Examples of
published research.
One especially exiting new focus for the Lab has been to extend the reach of research to the area of comparative international studies with a special emphasis on East Asia. This includes:
The Role of Emotion in Building an Image of Soft Power
Associate Professor John E. Newhagen
Assistant Professor Ronald Yaros
Assistant Professor Wenjing Xie
East Asian Interest Group
Affiliated Faculty:
Graduate Students:
Carniege Fellow William Bryant
Alumni:
Vice President Erik Bucy